CardMobili Advances the Digital Wallet at MWC 2014
- demonstrating latest digital wallet platform and tools
Porto, Portugal and London, UK: Monday, 24th February 2014 – CardMobili, a leading provider of advanced digital wallet solutions, is demonstrating its end-to-end digital wallet platform on Stand 7J15 in the NFC & Mobile Money Pavilion, in Hall 7 at MWC 2014. The CardMobili platform provides a flexible, resilient and future-proof technology foundation for the company’s dynamic digital wallet solutions and associated M|Products, representing the complete toolkit needed to create a content-rich wallet with a successful commercial strategy.
CardMobili’s CEO Helena Leite expands:
“Over the past four years, we have been working closely with mobile network operators, financial institutions and retailers, developing the optimum platform for cost-effective and feature-rich digital wallet deployments. As an example, we are currently working with Portugal Telecom, as the key technology partner, to enable its digital wallet service. We are providing e-commerce value-added services via our established technology platform, majoring on digital loyalty, offers and coupons. As one of the most experienced players in the digital wallet space, we provide organisations with everything they need to launch and support a fully specified and functional digital wallet - with the emphasis on fast market deployment, attractive merchant propositions, dynamic mobile services, and the proven foundation needed to support a successful strategy.”
The CardMobili product portfolio is designed to drive m-commerce – from strong content aggregation capabilities, to a modular and flexible architecture that delivers truly open wallet implementations. Organisations can enjoy multiple services and advantages that benefit their bottom line, for digital wallet and mobile value-added services – across loyalty, campaigns, communication, payments, and shopping. The emphasis is on creating an outstanding customer experience, achieved by a comprehensive end-to-end approach:
·Multi-platform digital applications for consumers
·Robust cloud-based backend server
·Mobile and web applications for third-party service providers
·Full integration with service providers
·Comprehensive back office tools
·Connection to any external coupon source
The CardMobili platform contains four principal technology components – the Server (including all Web Portals), Mobile Apps, Business Analytics, and the APIs/Integration layer. CardMobili’s approach is to enable a complete digital wallet ecosystem, with tiered administration and management facilities that deliver benefits to all players. It enables mobile network operators and financial service companies to bring content-rich digital wallets to market rapidly, and monetise their digital wallet business units. It contains the elements needed to support a dynamic brand strategy, bringing merchants on board, with full integration, customisation and extension flexibility. For example, the platform can be fully integrated with existing business systems, can be customised to reflect specific brand requirements, and enables the easy extension of an existing plastic- or paper-based loyalty programme. Above all, it provides the platform from which to achieve genuine commercial-scale digital wallet deployments.
As a leading innovator in powering digital wallets, CardMobili has a strong track record for partnership expertise and benefit-driven solutions that transform a digital wallet strategy into a winning business proposition. With over 4 years’ direct market expertise in implementing and operating wallet services, CardMobili has a wealth of experience in this dynamic sector, working with leading mobile network operators, blue chip retail brands and major financial institutions, as well as directly with consumers as a B2C wallet provider. CardMobili’s most recent projects include enabling Portugal Telecom’s new digital wallet strategy; a project with a major Portuguese healthcare insurance that gives customers instant access to advanced customer services and healthcare information, anywhere and anytime; and an innovative digital and mobile credit card service for online shopping in partnership with a major European banking institution.