​CardMobili Opens UK Office and Appoints International Sales Director

May 06, 2014

CardMobili Opens UK Office and Appoints International Sales Director

Porto, Portugal and London, UK: May 6th 2014 – CardMobili, a leading provider of advanced digital wallet solutions, has announced the appointment of Rube Huljev to the newly created post of International Sales Director, with immediate effect. Rube joins CardMobili from Infobip Ltd, bringing extensive expertise within the mobile payments and digital wallet sectors. He will be based at CardMobili’s newly opened UK office, located in Mayfair, representing a significant expansion of the company’s international activities.

A leading innovator in powering digital wallets, CardMobili has already established a strong track record for partnership expertise and benefit-driven solutions that transform a digital wallet strategy into a winning business proposition, including leading mobile network operators, blue chip retail brands and major financial institutions among its client base. The new UK operation is an important milestone in its strategic development, as CEO Helena Leite explains:

Rube’s appointment reflects our growing success in providing leading edge digital wallet solutions for international brands. His experience will assist us in unlocking new opportunities, building on the strong foundation we have already established in Europe and the Middle East. Our new UK division will enable us to focus on the wider market, with the additional resources and expertise in place to service the growing demand for digital wallet and mobile loyalty solutions.”

Among CardMobili’s most recent projects is the enablement of Portugal Telecom’s new digital wallet strategy, including the launch of Meo CardMobili – Portugal Telecom’s free smartphone application that links loyalty cards and discounts. Powered by its proven end-to-end technology platform, the CardMobili product portfolio is designed to drive m-commerce – from strong content aggregation capabilities, to a modular and flexible architecture that delivers truly open wallet implementations. Organisations can enjoy multiple services and advantages that benefit their bottom line, for digital wallet and mobile value-added services – across loyalty, campaigns, communication, payments, and shopping.

CardMobili enables a complete digital wallet ecosystem, with tiered administration and management facilities that deliver benefits to all players. It enables mobile network operators and financial service companies to bring content-rich digital wallets to market rapidly, and monetise their digital wallet business units. It contains the elements needed to support a dynamic brand strategy, bringing merchants on board, with full integration, customisation and extension flexibility. Above all, it provides the platform from which to achieve genuine commercial-scale digital wallet deployments.

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