Porto, Portugal and London, UK: Wednesday 5th February 2014 – CardMobili, a leading provider of advanced digital wallet solutions, has released the latest version of its end-to-end digital wallet platform, which incorporates significantly extended functionality and important new features to power the digital wallet. The platform provides a flexible, resilient and future-proof technology foundation for CardMobili’s dynamic digital wallet solutions and associated M|Products, representing the complete toolkit needed to create a content-rich wallet with a successful commercial strategy. The CardMobili digital wallet portfolio will be on show at Mobile World Congress in Barcelona, on Stand 7J15 in Hall 7, within the NFC and Mobile Money Pavilion.
CardMobili’s Head of Product Research and Development, Ernesto Pedrosa summarises the key advances in this latest platform version:
“Today, CardMobili is one of the most experienced players in the digital wallet space and we have continually invested back into our technology, as reflected in this latest release. Our end-to-end technology platform is the result of ongoing refinement, testing and evolution, deployed with blue chip brands over a number of years in demanding real-world situations. Our focus is on providing companies with everything they need to launch and support a fully specified and functional digital wallet - with the emphasis on fast market deployment, attractive merchant propositions, dynamic mobile services, and the proven foundation needed to support a successful digital wallet strategy.”
The CardMobili platform contains four principal technology components – the Server (including all Web Portals), Mobile Apps, Business Analytics, and the APIs/Integration layer. CardMobili’s approach is to enable a complete digital wallet ecosystem, with tiered administration and management facilities that deliver benefits to all players. It enables mobile network operators and financial service companies to bring a content-rich digital wallet to market rapidly, and monetise their digital wallet business units. It contains the elements needed to support a dynamic brand strategy, bringing merchants on board, with full integration, customisation and extension flexibility. For example, the platform can be fully integrated with existing business systems, can be customised to reflect specific brand requirements, and enables the easy extension of an existing plastic- of paper-based loyalty programme. Above all, it provides the platform from which to achieve genuine commercial scale for digital wallet deployments.
Ernesto Pedrosa continues:
“Ours is one of the most advanced technology cores currently available, incorporating multi-platform web and mobile applications for end-users, a robust cloud-based backend server, mobile and web applications for third-party service providers, as well as full integration facilities, comprehensive back office tools, and connectors to any external coupon source. In essence, it enables companies to manage every aspect of the digital wallet – across loyalty and rewards, offers and coupons, electronic receipts, product information, and payments. Coupled with our exciting technology roadmap, we are enabling brands to embrace their customers’ shift to mobile as economically, exponentially and seamlessly as possible. The digital wallet is all about convergence to mobile, delivered via end-to-end solutions, and that is precisely what CardMobili is delivering – a proven platform and exceptional set of solutions with which to extend marketing programmes and achieve commercially viable digital wallet deployments.”
CardMobili’s technological platform can be experienced through its sample mobile apps, which are available for all platforms (iOS, Android, WP and Blackberry). An example of CardMobili’s newly launched iOS mobile app is available here.
CardMobili has been innovating in the digital wallet sector for a number of years, making the company one of the most experienced players in this rapidly evolving market. Partnering with leading global mobile network operators and retail brands, CardMobili’s technology and solutions have provided the platform for numerous successful roll-outs, helping to unlock important new revenue streams and dynamically enhancing the customer experience.
An early pioneer in the digital wallet space, CardMobili launched its first mobile service in 2009. Its expertise and proven technology has subsequently contributed to successful service roll-outs for numerous clients, across integration into existing mobile commerce programmes, such as loyalty and rewards, as well as completely new service launches. Continuous developments to CardMobili’s platform have strengthened its market position, and are enabling the company to partner with leading global mobile network operators, financial institutions, utilities companies and retail merchants, as a core technology provider.
From mobile loyalty and rewards schemes, to advanced mobile commerce deployments – CardMobili is firmly established as the partner of choice. The company’s solutions combine the tools, the expertise, and the support to realise the strategic digital wallet vision and deliver tangible commercial value. More information about CardMobili is available at www.cardmobili.com
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