Portugal Telecom adopts CardMobili’s Award-Winning Mobile Loyalty Service
Cloud-based MEO CardMobili service launched by Portugal Telecom, supporting thousands of users in Portugal
Porto, Portugal and London, UK: Tuesday, 28th May 2014 – CardMobili, a leading provider of digital wallet solutions, reports that it has reached an agreement with Portugal Telecom (PT) for the network operator to take over the award-winning CardMobili mobile consumer loyalty service under the branding “MEO CardMobili”. The cloud-based service platform has been integrated into PT’s digital services strategy under the MEO brand, and was recently launched with great success across Portugal.
For CardMobili’s CEO Helena Leite, PT’s decision reflects growing industry recognition about the importance of Value Added Services (VAS) for commerce. VAS provides compelling value propositions for both consumers and merchants, as she explains:
“Portugal Telecom Group’s decision to integrate MEO CardMobili into its digital services strategy reflects the enormous success that the service has had in both Portugal and internationally. We are delighted to see our concept become part of a much bigger consumer offering, within PT’s highly successful MEO residential and mobile brand.CardMobili is an established PT partner in the domestic market and, for us, this represents a very natural transition, ensuring seamless service continuity and a guarantee of its value to users and existing businesses. It also enables us to maintain our focus as a core technology provider in the digital wallet sector, building market share in partnership with leading global mobile network operators, financial institutions, utilities companies and retailers.”
CardMobili has an established track record for successful service roll-outs, encompassing integration into existing mobile commerce programmes, such as loyalty and rewards, as well as brand new service launches. Its mobile service was first launched in 2009, growing rapidly to support thousands of users worldwide, receiving awards for its continuous market-driven and market-tested innovation, together with its ground-breaking usability. Importantly, the service provided an essential testing ground for the company’s innovative technology platform and paved the way for the creation of its comprehensive digital wallet portfolio.