The digital wallet model, with its new mix of value-added services, provides a compelling business model. The combination of personalised services and targeted marketing ensures a high level of engagement, building a solid value proposition.
The net result is a strategy that contributes to customer acquisition and retention, while safeguarding existing revenues.
By choosing CardMobili’s digital wallet solution, financial institutions can significantly enhance their customer-centric banking activities and move towards genuine online/offline convergence. As the partner of choice, our solution combines a number of unique advantages – including commerce-related value-added services, and mobile payments across multiple mobile platforms, as well as card-linked offers and cashback programmes.
CardMobili’s solution strengthens an organisation’s competitive position by effectively leveraging existing assets. By creating clear market differentiation, customer satisfaction can be increased through enhanced card value and new commercial opportunities unlocked.
At the centre of CardMobili’s Financial Services solution is a suite of products that deploys the following core Digital Wallet elements:
- Loyalty, rewards and membership programmes that provide additional value to the consumer
- The tools to deliver a new generation of mobile commerce experience, connecting to virtually any merchant backend and enabling truly effective product marketing
- Location-based content and features: where to go, where to buy
- Communication tools between merchants and consumers for additional brand engagement
- Offers, promotions, coupons, discounts: delivering all forms of marketing and promotional services to consumers
- Integrated mobile payments to maximise the overall shopping experience, focusing on all services that drive consumer and merchant value
The digital wallet represents much more than a new payments platform. It is a convenient and compelling banking proposition that combines traditional banking activities with a complementary channel for new financial products. It holds the key to encouraging customers to increase card spending and shift purchasing decisions to specific card or payment methods. It also opens the way for differentiated banking service opportunities with merchants, building new bridges for future commerce.
CardMobili’s Financial Services solution provides the stable technology and the sophisticated tools required to take full advantage of the digital wallet opportunity.